Digital Marketing Specialist

About the Role

Our client is seeking a motivated and adaptable Digital Marketing Specialist to join their team in Southampton . This role will support the execution of various online marketing initiatives, contributing to the growth and success of the company's digital presence. You will gain valuable experience across a range of digital channels, working closely with the marketing manager to implement campaigns, analyze performance, and explore new opportunities. The hybrid work model provides a balance between collaborative office-based work and the flexibility of remote days, fostering a productive and engaging work environment.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns, including email marketing, social media, and paid advertising.
• Help manage and update website content using the company's Content Management System (CMS).
• Monitor campaign performance and contribute to the analysis of key metrics and reporting.
• Conduct research on market trends, competitor activities, and potential new marketing channels.
• Support the creation of digital marketing assets, such as graphics, ad copy, and email templates.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

Requirements

• Experience in a digital marketing role or a strong academic background in marketing.
• Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing.
• Proficiency with online analytics tools (e.g., Google Analytics) is a plus.
• Excellent written and verbal communication skills.
• Organized and detail-oriented, with the ability to manage multiple tasks.
• Bachelor's degree in Marketing, Digital Media, or a related discipline.

Benefits

• Competitive salary and benefits package.
• Hybrid working arrangement offering flexibility.
• Opportunities for professional growth and development.
• Access to modern office facilities in Southampton .
• A collaborative and supportive team environment.