Digital Marketing Specialist

About the Role

Our client is seeking a versatile and results-driven Digital Marketing Specialist to join their dedicated team in Reading . This role will involve supporting the execution of integrated digital marketing campaigns across a range of channels, with a focus on enhancing online presence and engagement. You will contribute to SEO efforts, manage social media content, assist with email marketing, and analyze campaign performance. We are looking for a proactive individual with a foundational understanding of digital marketing principles and a eagerness to learn and grow within a fast-paced, office-based environment.

Key Responsibilities

• Assist in the development and execution of digital marketing strategies, including SEO, SEM, social media, and email campaigns.
• Create and schedule engaging content for various social media platforms, monitoring interactions and responding to comments.
• Support SEO initiatives by conducting keyword research, optimizing content, and monitoring search engine rankings.
• Help manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Monitor and report on the performance of digital marketing campaigns using analytics tools, providing insights for improvement.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• Previous experience in a digital marketing role or relevant internship is preferred.
• Good understanding of SEO, SEM, social media marketing, and email marketing principles.
• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple tasks effectively.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a supportive office environment in Reading .
• Comprehensive health and wellness programs.
• Opportunities for training and professional development.
• Career progression within the marketing department.
• A dynamic and collaborative team culture.