Digital Marketing Specialist

About the Role

Our client is seeking a proactive and skilled Digital Marketing Specialist to join their team in Birmingham . In this role, you will be at the forefront of executing day-to-day digital marketing campaigns, focusing on driving traffic, generating leads, and enhancing online engagement. You will work closely with the marketing manager to implement strategies that support our client's business goals, playing a key part in strengthening their brand presence within the West Midlands region and beyond. This is an excellent opportunity for an individual passionate about digital marketing to grow their career in a supportive, office-based environment.

Key Responsibilities

• Execute and monitor digital marketing campaigns across various channels, including social media, email, and paid search.
• Assist in the creation and curation of engaging content for website, social media posts, and email newsletters.
• Track, analyze, and report on campaign performance using tools like Google Analytics, providing insights for optimization.
• Conduct keyword research and implement SEO best practices to improve website visibility in search engine results.
• Manage social media accounts, including content scheduling, community engagement, and monitoring online conversations.
• Support the marketing team with other digital marketing activities as needed, contributing to overall campaign success.

Requirements

• 1-3 years of experience in a digital marketing role, with hands-on experience in campaign execution.
• Familiarity with major social media platforms and digital advertising concepts.
• Basic understanding of SEO/SEM principles and keyword research.
• Proficiency in using analytics tools such as Google Analytics.
• Strong written and verbal communication skills, with good attention to detail.

Benefits

• Competitive salary with annual review based on performance.
• Opportunity to work within a dedicated marketing team in a central Birmingham location.
• Generous paid holiday allowance and company pension scheme.
• Access to training and development resources to enhance marketing skills.
• A positive and team-oriented work culture that values contribution and collaboration.