Digital Marketing Specialist

About the Role

Our client is seeking an enthusiastic and detail-oriented Digital Marketing Specialist to join their vibrant team in Birmingham . This role focuses on executing day-to-day digital marketing tasks, supporting the broader marketing strategy, and contributing to the growth of our online presence. You will work across multiple digital channels, ensuring campaigns are effectively implemented and monitored, playing a key part in engaging our target audience and driving measurable results for the business, within a supportive and collaborative marketing environment.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across various channels, including social media, email, and display advertising.
• Monitor and report on campaign performance using tools like Google Analytics, providing insights into what's working and what could be improved.
• Support the creation and scheduling of social media content, engaging with followers and responding to inquiries in a timely manner.
• Help manage and update website content, ensuring it is accurate, up-to-date, and optimized for search engines.
• Conduct keyword research and assist with basic SEO tasks to improve organic search visibility.
• Coordinate with external agencies or vendors as needed for specific marketing projects.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related discipline, or equivalent practical experience.
• 1-3 years of experience in digital marketing or a similar role.
• Familiarity with social media management tools and best practices.
• Basic understanding of SEO principles and content optimization.
• Proficiency in using Google Analytics to track and analyze website traffic and campaign performance.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.

Benefits

• Competitive salary package.
• Opportunities for career advancement within the marketing department.
• Comprehensive benefits including health insurance.
• A collaborative and dynamic work environment located in the heart of Birmingham .
• Training and development opportunities to enhance digital marketing skills.