Digital Marketing Specialist

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and innovative Digital Marketing Specialist to join their team. This role, based remotely, will be crucial in developing and executing cutting-edge digital marketing strategies to enhance brand visibility and drive online engagement for their diverse product range. You will be responsible for managing various digital channels, analysing campaign performance, and identifying new opportunities to reach and convert target audiences. This is an excellent opportunity for a digital marketing expert who thrives in a remote-first environment, contributing to the growth and success of well-known consumer brands.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimise social media profiles, creating engaging content and fostering community interaction.
• Plan and execute paid advertising campaigns (PPC, social ads) to drive traffic, leads, and conversions.
• Monitor website traffic and analyse campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Create compelling marketing copy for websites, social media, email campaigns, and advertisements.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3-5 years) in a digital marketing role, with a strong understanding of various digital channels.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent copywriting and content creation skills.
• Strong analytical abilities and experience in interpreting marketing data.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering maximum flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for online professional development and certifications.
• A collaborative and supportive virtual team environment focused on innovation.