E-commerce Email Marketing Specialist

About the Role

Our client is seeking a talented E-commerce Email Marketing Specialist to join their team based in Nottingham . This role is crucial for developing and executing effective email marketing campaigns that drive customer engagement, retention, and sales for their e-commerce business. You will be responsible for segmenting customer lists, crafting compelling email content, and analyzing campaign performance to optimize results. This is an excellent opportunity for an email marketing expert to contribute significantly to a growing online retail company.

Key Responsibilities

• Develop, implement, and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows (e.g., welcome series, abandoned cart emails).
• Segment customer databases to deliver targeted and personalized email communications.
• Write engaging and persuasive email copy, working with designers to create visually appealing templates.
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates), providing insights and recommendations for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain list hygiene.
• Collaborate with the marketing team to align email campaigns with overall e-commerce and brand strategies.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a focus on e-commerce .
• Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and best practices.
• Excellent copywriting and editing skills, with the ability to create compelling marketing messages.
• Familiarity with A/B testing and data analysis for campaign optimization.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary and performance-related incentives.
• Opportunity to work in a central Nottingham location.
• Comprehensive health insurance and wellness programs.
• Generous holiday entitlement and company pension scheme.
• Access to continuous learning and professional development resources.