E-Commerce Manager

As our E-commerce Manager , you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.

Key Responsibilities

• Lead the day-to-day management of the Club’s online store(s), delivering a world-class experience across all devices.
• Develop and execute a data-driven eCommerce strategy aligned with retail and commercial targets.
• Optimise the customer journey, from landing page to checkout, enhancing both UX and conversion.
• Monitor and report on trading activity, stock availability, and KPIs.
• Work with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
• Manage third-party platforms, logistics, and customer service partners to ensure operational excellence.
• Use insights from analytics tools to inform product strategy, pricing, and promotions.
• Champion brand consistency and customer satisfaction across all digital retail channels.
• Stay ahead of industry trends and competitor activity to drive innovation and growth.

What are we looking for in you?

• Proven experience in an eCommerce management or trading role (retail/sports sectors preferred).
• Experience using eCommerce platforms like Shopify Plus, Magento, or Salesforce Commerce Cloud.
• Demonstrable success in growing online sales and improving customer experience.
• Strong knowledge of SEO, CRM, and performance marketing.
• Proficiency with analytics tools (Google Analytics, Power BI, Excel).
• Excellent project management and organisational skills.
• A collaborative, detail-oriented approach with a flair for online merchandising and user experience.
• Experience working in sports retail or club eCommerce environments.

What can we offer to you?

• Auto-enrolment into the Company’s Pension Scheme.
• Employee Assistance Programme through , which offers a wide range of services and support through dedicated professionals, including virtual GP appointments within 24 hours, unlimited mental health support and counselling sessions, a 24/7 helpline, and access to savings and discounts. This can also be used by immediate family.
• Free onsite Parking.
• Life Assurance with cover of two times your basic annual salary.
• Complimentary matchday tickets to Men's and Women's games.
• Access to Employee Assistance Scheme from commencement.
• 20% discount at the Club Shop.

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.

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