E-commerce Marketing Manager

About the Role

Our client is seeking an experienced and dynamic E-commerce Marketing Manager to drive online sales and enhance brand presence for their growing digital footprint in Aberdeen . You will be instrumental in developing and executing innovative marketing strategies across various online channels, including social media, email, and paid advertising. This role offers the chance to significantly impact revenue growth and customer engagement, working within a forward-thinking team that values creativity, data-driven insights, and cross-functional collaboration. If you are passionate about leveraging digital platforms to build thriving online communities and boost conversion rates, this is an exceptional opportunity.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversions, and customer loyalty.
• Manage and optimize social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn to build brand awareness and engagement.
• Oversee paid advertising initiatives (PPC, social ads) to ensure optimal ROI and performance.
• Analyze website traffic, sales data, and campaign performance metrics to identify trends and areas for improvement.
• Collaborate with content creators and designers to produce engaging marketing collateral and website content.
• Manage email marketing campaigns, including list segmentation, content creation, and automation.

Requirements

• Proven track record of success in e-commerce marketing and digital strategy development.
• Demonstrated expertise in managing and growing social media channels and paid advertising campaigns.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms.
• Excellent understanding of SEO, SEM, email marketing, and content marketing principles.
• Experience in copywriting, content creation, and brand storytelling for online audiences.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package and performance-based incentives.
• Opportunity for career advancement within a growing company.
• Access to professional development resources and training.
• A collaborative and innovative work environment.
• Employee discount on company products.