E-commerce Social Media Strategist

About the Role

Our client is seeking a creative and data-driven E-commerce Social Media Strategist to join their expanding team in Birmingham . This role is critical for developing and executing cutting-edge social media campaigns designed to enhance brand visibility and directly drive online sales. You will be responsible for understanding our target audience, crafting engaging narratives, and leveraging social platforms to their full potential within a busy marketing department focused on growth.

Key Responsibilities

• Design and articulate overarching social media strategies that align with e-commerce business objectives.
• Identify target audiences and craft tailored content strategies for various social media channels.
• Oversee the execution of social media campaigns, ensuring brand consistency and quality.
• Collaborate with the content creation team to produce engaging visuals, videos, and written posts.
• Monitor campaign performance, analyze key metrics, and provide strategic recommendations for optimization.
• Stay abreast of the latest social media best practices, platform updates, and industry trends.

Requirements

• 3+ years of experience in social media strategy, preferably within the e-commerce sector.
• Proven ability to translate business goals into effective social media plans.
• Strong analytical skills with experience in using social media analytics tools.
• Excellent understanding of different social media platforms and their respective audiences.
• Experience with content calendar management and campaign scheduling.
• Strong communication and interpersonal skills for cross-functional collaboration.

Benefits

• Competitive salary and annual bonus structure.
• Opportunity to shape the social media presence of a growing brand in Birmingham .
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and company pension scheme.
• Professional development opportunities and team-building events.