E-commerce Social Media Strategist

About the Role

Our client is seeking a strategic and data-driven E-commerce Social Media Strategist to lead the development and execution of innovative social media campaigns for their online retail business based in Newcastle upon Tyne . This pivotal role involves defining the overall social media vision, identifying key growth opportunities, and ensuring seamless integration with broader marketing and e-commerce objectives. You will be instrumental in shaping the brand's narrative across digital channels, driving customer acquisition, and fostering brand loyalty through compelling online interactions. This is an exciting opportunity for a forward-thinking strategist to make a significant impact on a growing e-commerce brand, working remotely and shaping its digital footprint.

Key Responsibilities

• Develop and oversee the implementation of a comprehensive, long-term social media strategy aligned with e-commerce sales targets and brand objectives.
• Conduct market research and competitor analysis to identify emerging trends, platforms, and opportunities for competitive advantage in the digital space.
• Define target audience personas and craft tailored social media content and engagement plans to resonate with each segment.
• Establish key performance indicators (KPIs) and establish robust reporting mechanisms to track campaign effectiveness and measure ROI.
• Lead and mentor a team of social media specialists, fostering a collaborative and high-performance culture.
• Collaborate with cross-functional teams, including marketing, product development, and customer service, to ensure a unified brand experience.

Requirements

• Extensive experience (5+ years) in social media strategy, preferably within the e-commerce or retail sector.
• Demonstrated success in developing and executing large-scale social media campaigns that have driven significant business results.
• Expertise in social media analytics tools, A/B testing, and data interpretation to drive strategic decisions.
• Strong understanding of SEO, SEM, and other digital marketing disciplines and their interplay with social media.
• Excellent leadership, communication, and presentation skills, with the ability to influence stakeholders at all levels.
• A deep understanding of consumer behavior and trends across various social media platforms.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote working arrangement, providing ultimate flexibility.
• Professional development budget for conferences, courses, and industry certifications.
• Opportunity to shape the digital strategy of a growing e-commerce brand.
• Access to cutting-edge marketing technology and tools.