Email Marketing Specialist

About the Role

Our client is looking for a dedicated Email Marketing Specialist to join their team in Glasgow . This role is crucial for developing and executing effective email marketing campaigns that nurture leads, retain customers, and drive sales. You will be responsible for crafting compelling email content, managing subscriber lists, and analyzing campaign performance to optimize engagement and ROI. This is an excellent opportunity for an individual passionate about direct marketing to make a significant impact within a growing company.

Key Responsibilities

• Design, build, and deploy engaging email marketing campaigns using an email marketing platform.
• Segment email lists and personalize content to improve relevance and engagement.
• Write compelling subject lines and email copy that drives opens and clicks.
• Develop and execute A/B tests on subject lines, content, and calls-to-action to optimize campaign performance.
• Monitor email deliverability, subscriber engagement metrics, and campaign ROI.
• Ensure all email campaigns comply with relevant data privacy regulations (e.g., GDPR).

Requirements

• 2-4 years of experience in email marketing or a related digital marketing role.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong copywriting and editing skills with a keen eye for detail.
• Understanding of email marketing best practices, segmentation, and automation.
• Experience with A/B testing and performance analysis.
• Basic knowledge of HTML/CSS for email template customization is a plus.

Benefits

• Competitive salary and potential for annual bonuses.
• Opportunity to work on exciting email campaigns in Glasgow .
• Comprehensive benefits package, including health insurance.
• Professional development opportunities and training.
• A positive and collaborative team atmosphere.