Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their team in Derby . This role is pivotal in developing, implementing, and optimizing email marketing campaigns that drive customer engagement, retention, and sales. You will manage the entire email lifecycle, from list segmentation and campaign creation to performance analysis and A/B testing. This is an excellent opportunity for a marketer passionate about direct communication to enhance customer relationships and contribute to revenue growth within a supportive company culture.

Key Responsibilities

• Develop and execute engaging email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer behavior, demographics, and preferences to ensure targeted messaging.
• Create compelling email copy and select appropriate visuals to maximize open and click-through rates.
• A/B test various elements of email campaigns (subject lines, content, CTAs, send times) to optimize performance.
• Monitor email campaign performance using analytics tools, providing reports and insights for continuous improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR) and maintain data hygiene.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 2-4 years of experience specifically in email marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of email marketing best practices, automation, and segmentation strategies.
• Excellent writing, editing, and communication skills.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.

Benefits

• Competitive salary and potential for performance bonuses.
• Flexible hybrid working model.
• Comprehensive benefits package including health insurance.
• Paid time off and company holidays.
• Opportunities for professional development in email marketing and CRM.