Email Marketing Specialist

About the Role

Our client is seeking a dedicated Email Marketing Specialist to enhance customer engagement and drive conversions through targeted email campaigns in Plymouth . This role is vital for creating, executing, and analyzing email marketing initiatives that nurture leads and build customer loyalty. You will work closely with the marketing and sales teams to develop segmented email lists, craft compelling content, and ensure the successful delivery of campaigns. This is a great opportunity for an email marketing enthusiast to refine their skills and contribute to direct customer communication strategies.

Key Responsibilities

• Develop and implement effective email marketing strategies to support lead nurturing, customer retention, and promotional goals.
• Create engaging email copy, design visually appealing templates, and segment email lists for targeted campaigns.
• Manage the end-to-end execution of email campaigns, including scheduling, deployment, and A/B testing.
• Monitor email campaign performance using metrics such as open rates, click-through rates, and conversion rates.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with content and design teams to produce high-quality email assets.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in email marketing or digital marketing with a strong email focus.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and CRM systems.
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent copywriting and editing skills with attention to detail.

Benefits

• Competitive salary with opportunities for performance-based recognition.
• Hybrid working model allowing for a blend of office and remote work flexibility.
• Comprehensive health and dental insurance plans.
• Generous annual leave and company-observed holidays.
• A supportive team environment with opportunities for learning and professional development.