Head of Digital Marketing (Remote)

About the Role

Our client is seeking an experienced and visionary Head of Digital Marketing to lead their marketing efforts from a remote-first perspective, based in the Birmingham area. This senior leadership role will be responsible for defining and executing a cutting-edge digital marketing strategy that drives significant growth and engagement. You will build, manage, and inspire a distributed marketing team, fostering a culture of innovation, collaboration, and accountability. This is a unique opportunity to shape the digital landscape for our client, impacting key business objectives and customer outreach on a national scale, all while enjoying the benefits of a fully remote work environment.

Key Responsibilities

• Develop and implement a comprehensive, long-term digital marketing strategy aligned with business objectives.
• Lead, mentor, and inspire a remote team of digital marketing professionals across various disciplines (SEO, SEM, social, content, email).
• Oversee the creation, execution, and optimization of all digital marketing campaigns, ensuring brand consistency and maximum impact.
• Drive customer acquisition, engagement, and retention through innovative digital initiatives.
• Manage the digital marketing budget, allocating resources effectively to achieve key performance indicators (KPIs).
• Analyze market trends, competitor activities, and campaign performance data to identify opportunities for growth and improvement.

Requirements

• 10+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing multi-channel digital marketing strategies that delivered measurable results.
• Exceptional understanding of SEO, SEM, content marketing, social media, email marketing, and digital advertising.
• Strong experience managing remote teams and fostering a productive virtual work environment.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary and potential for performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous annual leave and paid time off.
• Opportunities for significant professional growth and leadership development.