Head of Ecommerce - TikTok LIVE

Head of Ecommerce - TikTok LIVE | Greater Manchester | Salary £70k - £80k + Bonus

An exciting opportunity has arisen for a commercially driven Head of Ecommerce to lead and scale one of the UK's leading TikTok LIVE shopping operations. Working with a rapidly growing consumer brand, this is a high-impact leadership role with full ownership of LIVE trading performance, commercial strategy, team development and operational delivery.

The Head of Ecommerce will combine strategic thinking with hands-on trading expertise, driving revenue, conversion and profitability while building a high-performing team of LIVE hosts and operational specialists. This is an opportunity to take ownership of a significant growth channel and shape its future success.

Key Responsibilities

Develop and deliver the TikTok LIVE trading strategy, taking ownership of revenue, profitability, conversion and wider commercial KPIs.

Manage the LIVE trading calendar, including broadcast schedules, product launches, promotional activity and seasonal campaigns.

Optimise product selection, pricing, merchandising, promotions and stock availability to maximise sales and margin.

Oversee the day-to-day delivery of LIVE shopping sessions, ensuring broadcasts are commercially focused, engaging and consistently executed.

Monitor trading performance in real time, identifying opportunities to improve sales, customer engagement and conversion.

Lead, coach and develop a high-performing team of LIVE hosts, setting clear expectations around sales targets, presentation standards and product knowledge.

Manage the wider LIVE operations team, including producers, moderators and technical support, ensuring seamless execution behind the scenes.

Establish effective processes, performance standards and workflows to create a scalable, commercially efficient operation.

Own trading dashboards and reporting, analysing GMV, revenue, conversion, AOV, engagement and host performance to identify growth opportunities.

Work closely with buying, merchandising, marketing and operations teams to align trading activity with wider business objectives.

Identify opportunities to innovate, improve the customer experience and maximise the commercial potential of TikTok LIVE shopping.

Build a culture of accountability, collaboration and continuous improvement across the team.

About the Candidate

Proven experience in ecommerce trading, digital trading, social commerce or a similar commercially focused retail leadership role.

A strong understanding of online trading performance, with experience managing revenue targets, conversion, profitability and commercial KPIs.

Experience of TikTok Shop, LIVE shopping or social commerce would be highly advantageous.

Demonstrable experience leading, motivating and developing teams to achieve ambitious commercial objectives.

A commercially astute, analytical thinker who can translate performance data into actionable trading decisions.

Comfortable balancing strategic planning with hands-on involvement in daily trading and operational delivery.

Strong understanding of product merchandising, promotional planning, stock management and customer engagement.

Excellent organisational and communication skills, with the confidence to influence stakeholders at all levels.

A proactive, solutions-focused leader who thrives in a high-volume, performance-driven trading environment.

Experience developing efficient processes and scaling ecommerce or trading operations.

This Head of Ecommerce position offers the chance to take complete ownership of a significant and growing revenue channel within an ambitious consumer business.

The successful Head of Ecommerce will play a pivotal role in shaping the commercial direction of TikTok LIVE shopping, developing talented teams and driving measurable growth.

For an experienced ecommerce leader looking to make a real commercial impact, this Head of Ecommerce opportunity offers genuine ownership, visibility and the chance to build something exceptional.

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