Marketing Analyst
- plymouth, devon, PL1 1AA, United Kingdom
- Full time
- Hybrid
- £42,000 - £42,000 Per Annum
Job Description
About the Role
Our client is seeking a highly analytical and detail-oriented Marketing Analyst to join their team in Plymouth . This role is crucial for measuring the effectiveness of marketing initiatives, providing data-driven insights, and supporting strategic decision-making across all marketing channels. You will be responsible for collecting, analyzing, and interpreting marketing data to identify trends, measure campaign performance, and uncover opportunities for optimization. The ideal candidate will have a strong quantitative background, proficiency in data analysis tools, and the ability to translate complex data into clear, actionable recommendations for the marketing team. This is a key role for someone passionate about leveraging data to drive marketing success.
Key Responsibilities
- Collect, clean, and analyze marketing data from various sources, including web analytics, CRM, and campaign platforms.
- Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
- Conduct in-depth analysis of marketing campaign effectiveness, customer behavior, and market trends.
- Provide actionable insights and recommendations to optimize marketing strategies and improve ROI.
- Collaborate with marketing teams to define measurement frameworks and tracking requirements.
- Identify opportunities for A/B testing and experimental design to validate hypotheses.
Requirements
- Proven experience as a Marketing Analyst or in a similar data analysis role.
- Strong proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
- Experience with web analytics platforms like Google Analytics.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex findings clearly and concisely to both technical and non-technical audiences.
- Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
Benefits
- Competitive salary and potential for performance bonuses.
- Hybrid work model offering a balance of office and remote work.
- Comprehensive health, dental, and vision coverage.
- Opportunities for professional development and advanced training.
- A data-centric culture that values insights and continuous improvement in Plymouth .