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Marketing Analyst

Posted by Placements24
bristol, south west england, BS1 5TT, United Kingdom
Full time
Hybrid
£50,000 - £50,000 Per Annum

Job Description

About the Role

Our client is looking for a highly analytical and data-oriented Marketing Analyst to join their team in Bristol . This role is vital for translating marketing data into actionable insights that inform strategic decisions and optimize campaign performance. You will be responsible for collecting, analyzing, and reporting on marketing data from various sources, identifying trends, and providing recommendations to improve marketing effectiveness and ROI, contributing to a data-driven marketing culture.

Key Responsibilities

Collect, clean, and analyze marketing data from diverse sources, including website analytics, campaign performance, CRM, and social media platforms.
Develop and maintain dashboards and reports to track key marketing metrics and KPIs.
Identify trends, patterns, and insights within the data to understand customer behavior and campaign effectiveness.
Provide data-driven recommendations to optimize marketing strategies, campaigns, and budget allocation.
Collaborate with marketing teams to define measurement strategies and ensure proper tracking implementation.
Conduct ad-hoc analysis to support specific marketing initiatives and business questions.

Requirements

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
2-3 years of experience in marketing analytics, data analysis, or a related role.
Proficiency with data analysis tools and techniques, including Excel/Google Sheets and statistical software.
Experience with web analytics platforms such as Google Analytics.
Strong understanding of marketing principles and common marketing metrics.
Excellent communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.

Benefits