Marketing Executive - Digital Focus

About the Role

Our client is seeking a creative and data-driven Marketing Executive with a strong digital focus to join their FMCG team in Glasgow . This hybrid role is essential for driving brand awareness and customer engagement through innovative online campaigns. You will be responsible for managing social media channels, executing digital advertising, and analyzing campaign performance to optimize ROI. This is an excellent opportunity for a budding marketer to develop their skills in a supportive, dynamic environment, contributing significantly to brand growth.

Key Responsibilities

• Develop and execute social media strategies across various platforms (e.g., Instagram, Facebook, TikTok).
• Create engaging and brand-aligned content, including copy, graphics, and short videos.
• Manage and optimize paid social and search advertising campaigns.
• Analyze website traffic, campaign performance, and user engagement metrics.
• Collaborate with the marketing team on integrated campaigns and brand initiatives.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• Proven experience in a Digital Marketing or Marketing Executive role, ideally within FMCG .
• Hands-on experience with social media management tools and digital advertising platforms.
• Proficiency in analyzing marketing data and generating actionable insights.
• Excellent copywriting and communication skills.
• Ability to work effectively in a hybrid setting, balancing remote and office-based tasks.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and potential for annual bonus.
• Hybrid working model offering flexibility.
• Comprehensive private medical insurance.
• Generous holiday allowance.
• Training and development opportunities to enhance digital marketing skills.