Performance Marketing Manager (Remote)

About the Role

Our client is searching for a highly analytical and data-driven Performance Marketing Manager to join their team on a fully remote basis. This crucial role will focus on driving measurable growth through paid acquisition channels, including PPC, social media advertising, and affiliate marketing. You will be responsible for developing, implementing, and optimizing campaigns to maximize ROI, acquire new customers, and achieve ambitious business targets. The ideal candidate thrives on data analysis, continuously seeks ways to improve campaign efficiency, and excels in a remote work environment that requires strong self-discipline and communication.

Key Responsibilities

• Develop and manage paid digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
• Monitor campaign performance, analyze data, and optimize bids, budgets, and targeting to achieve key performance indicators (KPIs) like CPA, ROAS, and LTV.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to continuously improve campaign effectiveness.
• Manage and grow affiliate marketing programs, identifying new partnerships and optimizing existing relationships.
• Stay abreast of the latest trends and technologies in performance marketing and apply them to campaign strategies.
• Collaborate with the analytics team to develop insightful reports and dashboards for campaign performance.

Requirements

• 5+ years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Demonstrated success in managing significant advertising budgets and achieving measurable results.
• Expertise in Google Analytics, Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with affiliate marketing platforms and strategies.

Benefits

• Highly competitive salary and significant performance-based bonuses.
• Fully remote work environment with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development, conferences, and online courses.
• Opportunity to lead critical growth initiatives for a dynamic company.