Senior Content Marketing Specialist

About the Role

Our client is seeking a highly creative and results-oriented Senior Content Marketing Specialist to join their growing team in Newcastle upon Tyne . This role is crucial for crafting compelling narratives and engaging content that resonates with our target audience, driving brand awareness and lead generation. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis. If you have a passion for storytelling and a deep understanding of content strategy's power in the B2B landscape, this is an exceptional opportunity to shape our brand's voice and impact.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create high-quality, engaging content across various formats, including blog posts, whitepapers, case studies, social media updates, and website copy.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Manage content distribution channels, including social media, email newsletters, and third-party platforms.
• Collaborate with design, sales, and product teams to ensure content is accurate, on-brand, and effective.
• Measure and report on content performance, using data to inform future content creation and strategy adjustments.

Requirements

• Minimum of 4 years of experience in content marketing, copywriting, or a related field.
• Proven track record of creating successful B2B content that drives engagement and conversions.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in SEO best practices and content optimisation techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Bachelor's degree in Marketing, English, Journalism, or a relevant discipline.

Benefits

• Competitive salary commensurate with experience.
• A dynamic and collaborative work environment based in Newcastle upon Tyne .
• Opportunities for career advancement and professional development.
• Generous paid time off and company holidays.
• Health insurance and pension scheme available.