Senior Content Marketing Specialist

About the Role

Our client is seeking a highly creative and strategic Senior Content Marketing Specialist to join their vibrant marketing team based in Newcastle upon Tyne . This role is instrumental in shaping the brand's narrative and driving engagement through compelling content across all digital platforms. You will be responsible for conceptualizing, creating, and distributing high-quality content that resonates with target audiences, enhances brand authority, and supports lead generation efforts. The ideal candidate possesses a flair for storytelling and a deep understanding of content's role in the modern marketing landscape, working collaboratively within a dedicated team environment.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with overall marketing and business objectives.
• Create a variety of engaging content, including blog posts, articles, whitepapers, case studies, social media updates, and website copy.
• Conduct keyword research and implement SEO best practices to increase organic visibility and drive website traffic.
• Manage the editorial calendar, ensuring timely delivery of high-quality content across multiple channels.
• Collaborate with design, product, and sales teams to ensure content accuracy, consistency, and brand alignment.
• Analyze content performance metrics and use insights to refine content strategies and improve engagement.

Requirements

• Demonstrable experience as a Content Marketing Specialist or similar, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and narrative flow.
• Proficiency in SEO principles and experience using keyword research tools.
• Familiarity with content management systems (CMS) and social media management platforms.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced office environment.
• Bachelor's degree in English, Marketing, Journalism, or a related field.

Benefits

• Competitive annual salary with potential for performance bonuses.
• Excellent private healthcare and dental insurance coverage.
• Generous holiday allowance, increasing with service.
• Pension scheme with company contributions.
• Access to ongoing training and professional development opportunities.