Senior E-commerce Social Media Specialist

About the Role

Our client is seeking a highly skilled and motivated Senior E-commerce Social Media Specialist to lead their digital marketing efforts in Newcastle upon Tyne . This role involves crafting and executing cutting-edge social media strategies specifically designed to boost online sales and enhance brand visibility within the competitive e-commerce landscape. You will be instrumental in developing compelling content, managing community engagement, and analysing campaign performance to drive continuous improvement. This is an exciting chance to take a leading role in a forward-thinking company, contributing to significant growth through strategic social media initiatives, and working within a dynamic team in our Newcastle upon Tyne office.

Key Responsibilities

• Develop, manage, and optimize high-impact social media campaigns across all relevant e-commerce platforms to drive sales and customer acquisition.
• Create and curate compelling, on-brand content including visually appealing graphics, engaging videos, and persuasive copy for social channels.
• Foster and grow the online community by actively engaging with followers, responding to inquiries, and managing customer feedback effectively.
• Conduct in-depth analysis of social media performance data, providing actionable insights and reports to stakeholders to refine strategies.
• Collaborate closely with product, sales, and marketing teams to ensure cohesive brand messaging and integrated campaign execution.
• Identify emerging social media trends and technologies to maintain a competitive edge in the digital marketplace.

Requirements

• Minimum of 5 years of experience in social media management, specifically within an e-commerce context.
• Proven track record of successfully managing paid and organic social media advertising campaigns with a strong ROI.
• Expertise with social media management platforms (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, platform-specific insights).
• Exceptional content creation abilities, including graphic design and video editing skills.
• Deep understanding of current social media algorithms, best practices, and emerging platforms.
• Bachelor's degree in Marketing, Digital Media, Business, or a related discipline.

Benefits

• Attractive salary package commensurate with experience.
• Comprehensive health, dental, and vision insurance plans.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional growth and advanced training in digital marketing.
• A collaborative and supportive work environment located in the heart of Newcastle upon Tyne .