Open roleExternal
Senior Content Strategist
- stoke on trent, staffordshire, ST1, United Kingdom
- Full time
- £52,000 - £52,000 Per Annum
Job Description
About the Role
Our client is seeking a creative and analytical Senior Content Strategist to join their marketing and communications team in Stoke-on-Trent . This role is pivotal in developing and executing a cohesive content strategy that aligns with business objectives, enhances brand messaging, and engages target audiences across various digital channels. You will be responsible for planning, creating, and managing high-quality content that resonates with our audience and drives measurable results. This is an excellent opportunity for a seasoned content professional to shape narrative and communication strategies.
Key Responsibilities
- Develop and implement a comprehensive content strategy, including content planning, creation, distribution, and governance.
- Oversee the creation of engaging and informative content for websites, blogs, social media, email campaigns, and other marketing materials.
- Conduct content audits and analysis to identify gaps, opportunities, and areas for optimization.
- Collaborate with internal teams (marketing, sales, product) and external agencies to ensure content accuracy, brand consistency, and strategic alignment.
- Utilize SEO best practices to optimize content for search engines and improve organic visibility.
- Measure and report on content performance, using data to inform future content decisions and strategies.
Requirements
- Minimum of 5 years of experience in content strategy, content marketing, or a related field.
- Proven ability to develop and execute successful content strategies that achieve business goals.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Strong understanding of SEO principles, content management systems (CMS), and digital marketing channels.
- Experience with analytics tools (e.g., Google Analytics) to track content performance and derive insights.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related discipline.
Benefits
- Competitive annual salary and performance-related bonus opportunities.
- Comprehensive health, dental, and vision insurance.
- Pension scheme with employer contributions.
- Support for professional development, workshops, and relevant training courses.
- A collaborative team environment located in Stoke-on-Trent with flexible working options.