Senior Content Strategist

About the Role

Our client is seeking a strategic and experienced Senior Content Strategist to lead their content initiatives in Sheffield . This role will be responsible for developing and implementing a cohesive content strategy that aligns with business goals, enhances brand authority, and drives audience engagement across all relevant platforms. You will focus on understanding audience needs, identifying content gaps, and defining content frameworks that support SEO, marketing campaigns, and user experience. This is a vital opportunity for a seasoned strategist to shape our client's narrative and ensure their content effectively connects with and serves their target audiences.

Key Responsibilities

• Develop and execute a comprehensive content strategy that supports business objectives, including lead generation, brand awareness, and customer engagement.
• Conduct audience research and analysis to understand needs, pain points, and content consumption habits.
• Map out content journeys and define content types, formats, and distribution channels required to meet user needs at every stage.
• Collaborate with content creators, SEO specialists, and marketing teams to ensure content is optimized for search engines, user experience, and conversion.
• Establish content governance guidelines, style guides, and best practices to ensure quality and consistency across all content.
• Analyze content performance metrics, using data to inform strategy adjustments and identify opportunities for improvement.

Requirements

• Minimum of 5 years of experience in content strategy, content marketing, or a closely related field.
• Proven ability to develop and implement successful content strategies that achieve measurable business outcomes.
• Strong understanding of SEO principles, content optimization, and audience segmentation.
• Excellent research, analytical, and strategic thinking skills.
• Experience with content management systems (CMS) and analytics platforms.
• Exceptional communication and presentation skills, with the ability to influence stakeholders.

Benefits

• Competitive salary with annual performance reviews.
• Hybrid working model offering flexibility.
• Comprehensive health, dental, and vision benefits.
• Generous pension scheme.
• Professional development budget for courses and conferences.