Open roleExternal
Senior Content Strategist
- leeds, west yorkshire, LS1 4DW, United Kingdom
- Full time
- Hybrid
- £62,000 - £62,000 Per Annum
Job Description
About the Role
Our client is looking for a strategic and creative Senior Content Strategist to join their growing marketing team in Leeds . This role is responsible for developing and implementing a robust content strategy that drives audience engagement, supports business objectives, and enhances brand authority across digital channels. You will work closely with marketing, product, and editorial teams to ensure our content is compelling, relevant, and effectively distributed. This is an excellent opportunity for a seasoned content professional to shape compelling narratives and user journeys within a supportive and innovative company.
Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with marketing goals and audience needs.
- Conduct content audits, competitive analysis, and audience research to identify opportunities and gaps.
- Create editorial calendars and manage the end-to-end content creation process, including briefs, production, and optimization.
- Define content performance metrics and analyze data to measure success and inform future strategies.
- Collaborate with SEO specialists to ensure content is optimized for search engines and discoverability.
- Guide the tone of voice and messaging framework across all content platforms.
Requirements
- Proven experience as a Content Strategist , Content Manager, or similar role, with a strong portfolio.
- Deep understanding of content marketing principles, SEO best practices, and various content formats.
- Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and storytelling skills, with a keen eye for detail.
- Strong strategic thinking and analytical skills, with the ability to translate complex ideas into clear content plans.
- Experience working cross-functionally with marketing, design, and development teams.
Benefits
- Competitive salary and performance-related bonuses.
- Hybrid working model offering a blend of office and remote flexibility.
- Comprehensive health, dental, and vision insurance.
- Generous annual leave and paid sick days.
- Opportunities for professional development and attending industry events.
- Collaborative work environment with a focus on innovation and creativity in Leeds .