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Senior Content Strategist

Posted by Placements24
bradford, west yorkshire, BD1 1AA, United Kingdom
Full time
£50,000 - £50,000 Per Annum

Job Description

About the Role

Our client is looking for a seasoned and strategic Senior Content Strategist to join their team in Bradford . You will be responsible for developing and implementing a cohesive content strategy that supports marketing objectives, enhances brand authority, and drives user engagement across all digital platforms. This role requires a deep understanding of content marketing principles, SEO, and audience analysis to create impactful and resonant content. You will collaborate closely with various departments, including marketing, product, and sales, to ensure content aligns with business goals and speaks directly to target audiences, playing a critical role in shaping the brand's voice and online presence.

Key Responsibilities

Develop and execute a comprehensive content strategy aligned with business goals and target audience needs.
Conduct content audits, gap analyses, and keyword research to identify opportunities for new content creation.
Oversee the editorial calendar, ensuring timely creation and publication of high-quality content across blog posts, website pages, social media, and other channels.
Collaborate with subject matter experts, writers, and designers to produce engaging and informative content.
Analyze content performance metrics, providing insights and recommendations for optimization.

Requirements

Proven experience in content strategy, content marketing, or a related role.
Strong understanding of SEO principles and their application to content creation.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
Ability to manage multiple projects, stakeholders, and deadlines effectively.

Benefits