Senior Content Strategist

About the Role

Our client is seeking a strategic and insightful Senior Content Strategist to join their marketing and communications team in Manchester . You will be responsible for developing and executing a comprehensive content strategy that drives engagement, builds brand authority, and supports business objectives across multiple platforms. This role requires a deep understanding of content marketing principles, SEO, and audience analysis, working within a fast-paced digital landscape to create compelling narratives that connect with our target audiences.

Key Responsibilities

• Develop and implement a cohesive content strategy aligned with overarching marketing goals and audience needs.
• Plan, create, and manage engaging content across various channels, including blog posts, website copy, social media, and email campaigns.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and increase organic visibility.
• Analyze content performance metrics and provide regular reports with actionable insights for improvement.
• Collaborate with cross-functional teams (e.g., design, product, sales) to ensure content is accurate, relevant, and supports campaign objectives.
• Manage the editorial calendar and ensure timely delivery of high-quality content.

Requirements

• Proven experience in content strategy , content marketing, or digital marketing, with a strong portfolio of successful content initiatives.
• Excellent writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms.
• Demonstrated understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong analytical skills and the ability to interpret data to inform strategy.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development in a supportive team environment.
• Hybrid working model offering flexibility between office and remote work in Manchester .
• A culture that values creativity, collaboration, and continuous learning.