Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and innovative Senior Digital Marketing Manager to lead their marketing efforts in Leicester . This pivotal role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. You will be instrumental in shaping the company's online presence, managing a diverse range of digital channels, and collaborating with cross-functional teams to achieve ambitious business objectives. This is a fantastic opportunity for a strategic marketer to make a significant impact in a dynamic environment, working within a company that values data-driven decision-making and continuous campaign optimization.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve lead generation targets.
• Oversee the creation of engaging and compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data using analytics tools, providing regular reports and actionable insights to stakeholders.
• Collaborate with the sales team to ensure alignment of marketing efforts with sales goals and to develop effective lead nurturing programs.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending innovative approaches to enhance our online presence.

Requirements

• Proven track record of success in a digital marketing role, with at least 5 years of experience.
• Demonstrable experience in managing SEO/SEM campaigns, social media marketing, and email marketing automation platforms.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Excellent content creation and copywriting skills, with a keen eye for detail.
• Experience in managing marketing budgets and demonstrating a clear return on investment.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health and dental insurance plans.
• Generous annual leave allowance and public holiday benefits.
• Opportunities for professional development and further certifications.
• A collaborative and supportive work environment with a focus on innovation in Leicester .