Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Senior Digital Marketing Manager to lead their online marketing efforts from anywhere in the UK. This is a fully remote role that offers the opportunity to shape and execute comprehensive digital strategies aimed at enhancing brand visibility, driving customer acquisition, and fostering engagement. You will be instrumental in developing innovative campaigns across various digital channels, analysing performance metrics, and optimizing for maximum ROI. This position is ideal for a forward-thinking marketer who thrives in a remote-first environment and is passionate about leveraging data to achieve ambitious marketing goals.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media networks to drive traffic and conversions.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Oversee the creation of engaging and relevant content for various digital platforms, ensuring brand consistency.
• Analyse campaign performance using tools like Google Analytics, providing regular reports and actionable insights to stakeholders.
• Collaborate with cross-functional teams, including sales and product development, to ensure alignment of marketing efforts with business objectives.

Requirements

• Proven experience as a Digital Marketing Manager or in a similar senior digital marketing role.
• Demonstrable expertise in SEO, SEM, PPC, email marketing, and social media marketing.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
• Excellent understanding of content marketing principles and campaign management.
• Experience with marketing automation platforms and CRM systems is advantageous.
• Exceptional communication, collaboration, and project management skills, particularly in a remote setting.

Benefits

• Competitive salary package reflective of your experience.
• Opportunity to work fully remote from any location in the UK.
• Generous annual leave allowance.
• Professional development and training opportunities.
• A dynamic and supportive team culture that embraces remote collaboration.