Senior Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Senior Digital Marketing Manager to join their dynamic team in Leicester . This pivotal role involves leading the development and execution of comprehensive digital marketing strategies across various channels to enhance brand visibility, drive customer acquisition, and foster engagement. You will be instrumental in shaping the company's online presence, leveraging data analytics to optimize campaigns, and ensuring alignment with overall business objectives. This is an exciting opportunity for a results-oriented marketer to make a significant impact within a forward-thinking organization that values innovation and professional growth, contributing to marketing success in the vibrant city of Leicester .

Key Responsibilities

• Develop and implement data-driven digital marketing strategies, including SEO, SEM, content marketing, social media, and email campaigns.
• Manage and optimize paid advertising budgets across platforms like Google Ads and social media channels to achieve target KPIs.
• Analyze campaign performance using web analytics tools, providing regular reports and actionable insights to stakeholders.
• Oversee the creation of engaging and high-quality marketing content tailored to different audience segments.
• Collaborate with internal teams (sales, product, design) to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Proven track record in digital marketing, with at least 5 years of experience in a similar role.
• Strong understanding of SEO, SEM, PPC, social media marketing, and email marketing principles.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, communication, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive annual salary and performance-related bonuses.
• Opportunity to work in a hybrid model, blending office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Generous holiday allowance and pension scheme.
• Access to professional development and training opportunities to enhance your skills.