Senior Digital Marketing Specialist - Hospitality

About the Role

Our client is seeking a results-driven and experienced Senior Digital Marketing Specialist with a passion for the Hospitality & Tourism sector. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive bookings, and engage target audiences across multiple online channels. This role requires a deep understanding of the hospitality market and a proven ability to deliver measurable results. You will work from our office located in Leeds, West Yorkshire, UK , collaborating closely with the marketing team and various departments to achieve business objectives.

Key Responsibilities

• Develop and implement innovative digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, identify trends, and optimize strategies for maximum ROI.
• Manage and grow the company's social media presence and online communities.
• Create compelling marketing content, including website copy, blog posts, and social media updates.
• Collaborate with design and web development teams to ensure cohesive brand messaging and user experience.
• Stay abreast of the latest digital marketing trends and technologies within the hospitality industry.

Requirements

• 5+ years of experience in digital marketing, with a significant focus on the hospitality or travel industry.
• Proven success in developing and executing data-driven digital marketing campaigns.
• Expertise in SEO, SEM, Google Analytics, and various social media advertising platforms.
• Excellent copywriting and content creation skills.
• Strong analytical skills and the ability to translate data into actionable insights.

Benefits

• Competitive salary package with annual performance reviews.
• Opportunity to work within a leading company in the hospitality sector.
• Comprehensive health insurance and retirement savings plan.
• Generous holiday allowance and company-paid training days.
• A vibrant and supportive office environment with regular team events.