Senior Media Strategist

About the Role

Our client is looking for a highly analytical and creative Senior Media Strategist to join their thriving team in Birmingham . You will be responsible for crafting and implementing cutting-edge media strategies that drive client success and achieve measurable business objectives. This role involves in-depth market research, audience analysis, and the development of integrated media plans across traditional and digital platforms, fostering collaboration within a results-oriented agency environment dedicated to innovation and client satisfaction, ensuring optimal reach and engagement.

Key Responsibilities

• Develop strategic media plans tailored to client objectives, target audiences, and budgets.
• Conduct thorough market, competitor, and audience research to inform strategic recommendations.
• Identify and evaluate new media opportunities and emerging trends.
• Negotiate and manage media buys across various channels, ensuring cost-effectiveness.
• Analyze campaign performance data and provide actionable insights for optimization.
• Collaborate closely with account management, creative, and analytics teams to ensure integrated execution.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• At least 4 years of experience in media planning and strategy, with a strong understanding of the UK media landscape.
• Proven ability to develop data-driven media strategies that deliver results.
• Expertise in digital media platforms (e.g., programmatic, social, search) and traditional media.
• Strong analytical skills and proficiency with media planning and analytics tools.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a diverse portfolio of clients.
• Structured career development path and training programs.
• Company-provided private medical insurance and wellness programs.
• Vibrant office culture and regular team social events in Birmingham .