Senior Media Strategist

About the Role

Our client is seeking a seasoned Senior Media Strategist to join their dynamic team in Birmingham . In this pivotal role, you will be responsible for developing and executing sophisticated media strategies that elevate brand visibility and achieve communication goals. You will analyze market trends, identify target audiences, and design integrated media plans across paid, earned, and owned channels. This hybrid position allows for collaboration in the office and the flexibility to work remotely, fostering a balance between team synergy and individual focus.

Key Responsibilities

• Develop and oversee the implementation of comprehensive media strategies across traditional and digital platforms.
• Conduct in-depth market research and audience analysis to inform media planning and targeting.
• Manage media budgets effectively, ensuring optimal allocation of resources for maximum impact.
• Build and nurture relationships with media vendors, agencies, and partners to secure favorable placements.
• Measure and report on the effectiveness of media campaigns, providing actionable insights for continuous improvement.
• Collaborate with creative and content teams to ensure alignment between media plans and campaign messaging.

Requirements

• Extensive experience as a Media Strategist , Media Planner, or in a similar media-focused role.
• Proven track record of developing successful, data-driven media campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Proficiency in media planning tools and analytics platforms.
• Excellent negotiation and communication skills, with experience managing agency relationships.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional growth and development within a leading agency.