Social Media Strategist - E-commerce Growth

About the Role

Our client is seeking a forward-thinking and results-oriented Social Media Strategist to elevate their e-commerce brand presence and drive growth through innovative social media campaigns. This role, based in Norwich , requires a strategic thinker with a deep understanding of social media trends, audience behavior, and the ability to translate insights into impactful strategies. You will be responsible for developing and implementing a comprehensive social media roadmap that enhances brand awareness, engagement, and ultimately, online sales.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with e-commerce sales and marketing objectives.
• Identify target audiences, platform opportunities, and content themes to maximize engagement and conversion.
• Plan and manage the social media content calendar, ensuring a consistent and compelling brand voice.
• Oversee paid social media advertising campaigns, optimizing for performance and ROI.
• Monitor social media trends, competitor activities, and emerging platforms to inform strategy.
• Analyze social media performance data, generate insightful reports, and provide recommendations for continuous improvement.
• Collaborate with cross-functional teams including marketing, creative, and sales to ensure integrated campaign execution.

Requirements

• Proven experience (4+ years) as a Social Media Strategist, Digital Marketing Manager, or similar role, with a strong emphasis on e-commerce.
• Demonstrable success in developing and implementing social media strategies that have driven measurable business growth.
• Expertise in social media analytics, reporting, and optimization across platforms like Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
• Strong understanding of paid social media advertising principles and best practices.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Ability to communicate complex strategies and performance data effectively to stakeholders.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Hybrid working model offering a balance of office and remote work.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous professional development in social media marketing.
• A dynamic and collaborative team environment in Norwich , focused on driving e-commerce success.