Social Media Strategist

About the Role

Our client is seeking a creative and analytical Social Media Strategist to join their dynamic marketing team in Newcastle upon Tyne . This role is crucial for developing and executing innovative social media campaigns that enhance brand awareness, engage our target audience, and drive traffic to our e-commerce channels. You will be at the forefront of digital communication, crafting compelling narratives and leveraging the latest trends to build a strong online community and foster brand loyalty.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn).
• Create engaging, high-quality content (text, image, video) tailored to specific platforms and audience segments to maximize reach and engagement.
• Monitor social media trends, tools, and applications, and efficiently apply that knowledge to increase the effectiveness of social media campaigns.
• Analyze social media metrics and performance data, providing regular reports with actionable insights and recommendations for optimization.
• Engage with our online community, responding to comments and messages in a timely and professional manner, fostering positive brand perception.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency and align social media efforts with overall business objectives.

Requirements

• Proven work experience as a Social Media Strategist or similar role, with a demonstrable success in managing and growing social media presence.
• Excellent knowledge of social media best practices, SEO, and web traffic metrics.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong content creation skills, including copywriting and basic graphic design/video editing abilities.
• Exceptional communication, interpersonal, and analytical skills.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a forward-thinking and creative marketing department.
• Exposure to cutting-edge social media marketing techniques.
• Continuous learning and development opportunities.
• A vibrant and supportive team culture in Newcastle upon Tyne .