Sports Marketing Manager

About the Role

Our client is seeking an innovative and strategic Sports Marketing Manager to lead marketing efforts for their exciting portfolio of sports properties and events. This role blends creative campaign development with data-driven execution, focusing on increasing brand visibility, fan engagement, and commercial success. You will collaborate with internal teams, athletes, and partners to craft compelling marketing narratives and campaigns that resonate with diverse audiences. This hybrid role offers the flexibility to work remotely and from the office, fostering a dynamic and collaborative work environment in Cardiff .

Key Responsibilities

• Develop and execute comprehensive marketing strategies across digital, social media, content, and traditional channels to promote sports events and brands.
• Manage marketing budgets, track campaign performance, and optimize strategies based on data analytics and ROI.
• Oversee the creation of engaging marketing collateral, including videos, social media content, press releases, and advertisements.
• Build and maintain strong relationships with media outlets, influencers, sponsors, and key industry stakeholders.
• Conduct market research to identify new opportunities, understand audience behaviour, and monitor competitor activities.
• Coordinate with event operations and sponsorship teams to ensure seamless integration of marketing initiatives.

Requirements

• Proven experience in marketing, preferably within the sports or entertainment industry.
• Demonstrated success in developing and implementing integrated marketing campaigns.
• Strong understanding of digital marketing tools, social media platforms, SEO, and content marketing.
• Excellent project management, communication, and presentation skills.
• Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Paid time off and holidays.
• Opportunities for professional development and attending major sporting events.
• A vibrant and collaborative work culture in the heart of Cardiff .