Trade Marketing Manager - FMCG

About the Role

Our client is seeking a highly motivated Trade Marketing Manager to join their vibrant FMCG team in Leeds . This role is critical in bridging the gap between brand strategy and in-store execution, developing and implementing impactful trade marketing initiatives that drive sales and enhance brand presence at the retail level. You will work closely with the sales and marketing departments to ensure our products stand out on the shelves and effectively reach our target consumers. This position offers a fantastic opportunity to shape point-of-sale strategies and promotional campaigns within a leading consumer goods company.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans aligned with brand objectives and sales targets.
• Collaborate with the sales team to create compelling in-store promotions, displays, and merchandising solutions.
• Manage the budget for trade marketing activities, ensuring maximum return on investment.
• Analyze the effectiveness of trade programs and provide insights for continuous improvement.
• Work with agencies and suppliers to develop creative point-of-sale materials and promotional collateral.
• Stay abreast of industry trends and competitor activities to identify new opportunities for in-store engagement.

Requirements

• Proven experience in trade marketing, brand management, or a related role within the FMCG sector .
• Demonstrated success in developing and implementing effective in-store and trade promotion strategies.
• Strong understanding of retail environments and shopper marketing principles.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Strong analytical skills to measure the impact of trade initiatives and derive actionable insights.

Benefits

• Competitive salary and performance-based bonus.
• Comprehensive health, dental, and vision insurance.
• Pension scheme with company contributions.
• Generous staff discount on company products.
• Excellent opportunities for career advancement within the FMCG industry .