Automotive Product Marketing Specialist

About the Role

Our client is seeking a dynamic and results-oriented Automotive Product Marketing Specialist to join their team in Norwich . This role is responsible for developing and executing marketing strategies that drive product awareness, customer engagement, and sales for their automotive offerings. You will work closely with product development, sales, and communications teams to translate technical features into compelling customer benefits. This is an exciting opportunity to shape the market perception and success of innovative automotive products, contributing to a vibrant marketing department.

Key Responsibilities

• Develop and implement comprehensive product marketing plans and campaigns for new and existing automotive products.
• Create compelling marketing collateral, including brochures, website content, social media posts, and presentations.
• Conduct market research and competitive analysis to identify target audiences and market opportunities.
• Collaborate with the sales team to provide product training and support.
• Manage product launch activities, ensuring successful market introduction and adoption.
• Monitor marketing campaign performance and provide regular reports on key metrics and ROI.
• Represent the company at industry events and trade shows to promote products and build relationships.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in product marketing , preferably within the automotive industry.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
• Proficiency in digital marketing tools and social media platforms.
• Strong organizational and project management skills.
• A passion for the automotive sector and an understanding of consumer trends.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and training in marketing best practices.
• A collaborative and supportive team environment in Norwich , focused on growth and innovation.