Content Marketing Specialist

About the Role

Our client is seeking a creative and detail-oriented Content Marketing Specialist to join their team in Sunderland . This role is pivotal in developing and executing compelling content strategies that enhance brand awareness, engage target audiences, and drive inbound leads. You will be responsible for crafting high-quality, relevant content across multiple platforms, ensuring it resonates with our audience and supports our marketing objectives. This is an exciting opportunity for a talented writer and strategist to contribute significantly to our client's digital footprint within a hybrid working model that offers flexibility.

Key Responsibilities

• Create, edit, and publish engaging and informative content for our website, blog, social media channels, email campaigns, and other marketing materials.
• Develop and implement a content calendar aligned with marketing objectives and SEO strategies.
• Conduct keyword research and analyze content performance metrics to optimize content for search engines and audience engagement.
• Collaborate with subject matter experts to gather information and ensure content accuracy and relevance.
• Manage social media content distribution and community engagement strategies.
• Stay up-to-date with industry trends, competitor content, and best practices in content marketing and SEO.

Requirements

• Proven experience as a Content Marketing Specialist , Copywriter, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO principles and content optimization techniques.
• Experience using content management systems (CMS) and social media management tools.
• Ability to conduct thorough research on industry-related topics.
• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work arrangement offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional growth and continuing education.
• A creative and collaborative team environment in Sunderland .