Content Marketing Specialist

About the Role

Our client is seeking a creative and detail-oriented Content Marketing Specialist to join their marketing department in Stoke-on-Trent . This role is essential for creating compelling content that attracts, engages, and converts target audiences. You will be responsible for developing content strategies, writing and editing various forms of content, and ensuring all content aligns with brand voice and marketing objectives. The ideal candidate possesses excellent writing skills, a passion for storytelling, and a solid understanding of content marketing principles and SEO best practices.

Key Responsibilities

• Develop and execute a content marketing strategy that supports business goals and drives audience engagement.
• Create high-quality, original content for various channels, including blog posts, website copy, articles, case studies, and social media updates.
• Conduct keyword research and apply SEO best practices to optimize content for search engines.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Collaborate with designers and other marketing team members to produce visually appealing content.
• Analyze content performance metrics and adjust strategies to improve engagement and conversion rates.

Requirements

• Proven experience as a Content Marketing Specialist , Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and social media platforms.
• Ability to conduct research and translate complex topics into engaging content.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive salary and opportunities for performance-based increases.
• Continuous learning and professional development support.
• A collaborative and creative work environment in Stoke-on-Trent .
• Pension scheme and other standard employee benefits.
• The chance to make a significant impact on the company's content strategy.