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Content Marketing Specialist

Posted by Placements24
glasgow, scotland, G1 1DA, United Kingdom
Full time
£42,000 - £42,000 Per Annum

Job Description

About the Role

Our client is looking for a creative and skilled Content Marketing Specialist to craft compelling narratives and engaging content that resonates with their target audience in Glasgow . This role is essential for building brand awareness, driving website traffic, and nurturing leads through high-quality, value-driven content across multiple platforms. You will be responsible for conceptualizing, creating, and distributing content that supports the company's marketing objectives and strengthens its online presence. This is an exciting opportunity to join a dynamic marketing team and make a tangible impact on brand perception and customer engagement.

Key Responsibilities

Develop and execute a content marketing strategy aligned with business goals and target audience needs.
Create a variety of engaging content, including blog posts, articles, social media updates, website copy, and email newsletters.
Conduct keyword research and SEO analysis to optimize content for search engines.
Collaborate with designers and other team members to produce visually appealing and informative content.
Promote content across various channels, including social media, email marketing, and partner collaborations.
Analyze content performance metrics, track engagement, and provide reports with insights for future content development.

Requirements

Proven experience (3+ years) in content marketing or related roles (e.g., copywriting, journalism).
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Familiarity with SEO best practices and content optimization techniques.
Experience using content management systems (CMS) and social media platforms.
Ability to research complex topics and translate them into accessible, engaging content.

Benefits