Content Marketing Specialist

About the Role

Our client is seeking a creative and analytical Content Marketing Specialist to join their dynamic team based in Sunderland . This role is central to developing and executing compelling content strategies that resonate with target audiences and drive business objectives. You will be responsible for creating a wide range of engaging content, optimizing it for search engines, and measuring its effectiveness. This is a superb opportunity for a talented wordsmith and strategist to contribute to a growing brand in a hybrid work capacity, balancing focused work at home with collaborative team interaction in the office.

Key Responsibilities

• Develop and execute a content calendar across various platforms, including blog posts, articles, whitepapers, case studies, and social media updates.
• Create high-quality, engaging, and SEO-friendly content that aligns with brand voice and marketing objectives.
• Conduct keyword research and implement SEO best practices to maximize content visibility and organic traffic.
• Analyze content performance using web analytics tools and provide reports with actionable insights for improvement.
• Collaborate with designers and other marketing team members to create visually appealing content assets.
• Manage and optimize content distribution across multiple channels to reach and engage the target audience.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content marketing, copywriting, or a similar role.
• Proven ability to create high-quality, engaging content for diverse audiences and platforms.
• Strong understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and web analytics tools.

Benefits

• Competitive salary and potential for annual bonuses.
• Hybrid working arrangement offering a blend of office and remote work flexibility.
• Comprehensive health and wellness benefits package.
• Generous annual leave and public holiday allowance.
• Professional development opportunities and access to industry training.