Open roleExternal
Digital Marketing Analyst
- bristol, south west england, BS1 4SJ, United Kingdom
- Full time
- Hybrid
- £45,000 - £45,000 Per Annum
Job Description
About the Role
Our client seeks a data-driven Digital Marketing Analyst to join their team in Bristol . This hybrid role is essential for measuring, analyzing, and reporting on the performance of all digital marketing campaigns. You will play a key role in extracting actionable insights from complex data sets to optimize marketing spend, improve campaign effectiveness, and drive measurable business outcomes. Working closely with the marketing team, you will transform raw data into strategic recommendations that guide future marketing efforts and contribute to overall growth.
Key Responsibilities
- Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, etc.).
- Develop and maintain dashboards and reports that visualize key marketing metrics and KPIs.
- Provide insights and recommendations for optimizing campaign performance, audience targeting, and budget allocation.
- Conduct A/B testing and other experimental analyses to identify opportunities for improvement.
- Collaborate with marketing stakeholders to define campaign goals and reporting requirements.
- Stay up-to-date with the latest trends and best practices in digital marketing analytics and data visualization.
Requirements
- Proven experience in digital marketing analysis or a similar data-focused role.
- Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex data findings clearly and concisely to non-technical audiences.
Benefits
- Competitive salary and performance-based incentives.
- Hybrid work model offering flexibility between office and remote work.
- Comprehensive health, dental, and vision insurance.
- Opportunities for professional development and certifications in analytics.
- A collaborative and data-centric work environment in Bristol .