Digital Marketing Analyst

About the Role

Our client is seeking a meticulous and insightful Digital Marketing Analyst to join their marketing department in Reading . This role is crucial for measuring, analysing, and reporting on the effectiveness of digital marketing campaigns and initiatives. You will work with a variety of data sources to provide actionable insights that inform marketing strategy, optimise campaign performance, and drive business growth. This is an excellent opportunity for an analytical individual passionate about data and its role in shaping successful marketing outcomes.

Key Responsibilities

• Track, measure, and analyse the performance of all digital marketing campaigns across various channels (e.g., PPC, SEO, social media, email).
• Generate detailed performance reports and dashboards for marketing stakeholders, highlighting key trends and insights.
• Use data analytics tools (e.g., Google Analytics, Adobe Analytics) to identify opportunities for campaign optimisation and improvement.
• Conduct A/B testing and other experiments to evaluate the effectiveness of different marketing approaches.
• Provide recommendations for improving website user experience and conversion rates.
• Collaborate with marketing and sales teams to define key performance indicators (KPIs) and reporting requirements.

Requirements

• Proven experience as a Digital Marketing Analyst or in a similar data analysis role within marketing.
• Strong proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualisation tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical skills with the ability to interpret complex data and present findings clearly.
• Proficiency in Microsoft Excel, including advanced functions and data manipulation.
• A degree in Marketing, Statistics, Economics, or a related quantitative field.

Benefits

• Competitive salary and performance-related bonuses.
• Opportunity to work in a data-centric marketing environment in Reading .
• Access to advanced analytics tools and training.
• Comprehensive health and wellness benefits.
• A collaborative and supportive team culture.