Digital Marketing Analyst

About the Role

Our client is seeking a data-driven Digital Marketing Analyst to join their team in Cambridge . This role is responsible for measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will play a key role in identifying trends, insights, and opportunities to optimize marketing spend and improve campaign effectiveness. If you have a strong analytical mindset, a passion for data, and experience with digital marketing metrics, this is an excellent opportunity to contribute significantly to our client's success in Cambridge .

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across all channels (SEO, SEM, social media, email, etc.).
• Develop and maintain dashboards and reports to visualize key marketing metrics and KPIs.
• Provide actionable insights and recommendations based on data analysis to optimize campaign performance and budget allocation.
• Conduct A/B testing and other experimental analyses to improve conversion rates and user experience.
• Collaborate with marketing teams to define campaign goals, track progress, and identify areas for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing analytics and data visualization.

Requirements

• 3+ years of experience in digital marketing analytics or a related data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, etc.
• Strong understanding of digital marketing channels and their associated metrics.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, problem-solving, and critical thinking skills.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.

Benefits

• Competitive salary and annual performance review.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and further training in data analysis.
• A collaborative and intellectually stimulating work environment in Cambridge .