Digital Marketing Executive - E-commerce

About the Role

Our client is seeking a proactive and results-driven Digital Marketing Executive with a focus on e-commerce to join their dynamic team in Manchester . You will play a crucial role in planning, implementing, and optimizing digital marketing campaigns across multiple channels, with a strong emphasis on social media and content marketing to drive online sales. This position is ideal for an individual passionate about leveraging digital tools to connect with customers and boost brand performance in the competitive retail landscape.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns, including social media, email marketing, and paid advertising.
• Create compelling and brand-consistent content for website, social media, and email newsletters.
• Manage and grow social media presence, engaging with followers and responding to inquiries.
• Analyze campaign performance data using tools like Google Analytics and social media insights to identify areas for improvement.
• Collaborate with the e-commerce team to enhance user experience and drive conversion rates on the online store.
• Keep up-to-date with the latest digital marketing trends and technologies relevant to e-commerce.

Requirements

• 2-3 years of experience in digital marketing, with a focus on e-commerce.
• Solid understanding of SEO, SEM, social media marketing, and email marketing principles.
• Experience with digital analytics platforms (e.g., Google Analytics) and CRM systems.
• Excellent content creation and copywriting skills.
• Ability to work independently and as part of a collaborative team in Manchester .
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary package with annual review.
• Hybrid work arrangement for a balanced work-life integration.
• Comprehensive health, dental, and vision insurance.
• Opportunities for further training and certifications in digital marketing.
• Employee discounts and an energetic office environment.