Digital Marketing Manager

About the Role

Our client is seeking a results-oriented Digital Marketing Manager to lead their online marketing efforts in Coventry . This senior role involves overseeing all digital marketing campaigns, from strategy development to execution and performance analysis. You will manage a dedicated team, fostering a creative and data-driven approach to achieve ambitious marketing goals. The successful candidate will play a crucial role in shaping the company's digital footprint and driving significant growth in online engagement and revenue within a supportive and forward-thinking organization.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy aligned with business objectives.
• Lead and mentor a team of digital marketing specialists, including SEO, SEM, and social media experts.
• Oversee the creation and distribution of engaging content across all digital channels.
• Manage the marketing budget effectively, ensuring optimal return on investment (ROI).
• Monitor key performance indicators (KPIs), analyze data, and generate detailed reports for senior management.
• Drive initiatives to improve website performance, user experience, and conversion rates.

Requirements

• Significant experience in a digital marketing leadership role.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media, email marketing, and analytics tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary and performance-based bonus structure.
• Opportunity to lead impactful marketing initiatives.
• Comprehensive health insurance and pension scheme.
• Generous annual leave allowance.
• A collaborative and dynamic work environment in Coventry .