Digital Marketing Manager

About the Role

Our client seeks a strategic and results-oriented Digital Marketing Manager to lead their online initiatives from their Birmingham office. This role is critical for expanding brand awareness and driving customer acquisition within the competitive e-commerce sector. You will be responsible for crafting and executing a multi-channel digital marketing strategy, ensuring alignment with overarching business objectives. We are looking for a proactive leader who can leverage data insights to optimize campaigns and deliver measurable ROI. This is an exceptional chance to shape the digital future of a growing company within a collaborative and supportive office environment.

Key Responsibilities

• Develop and oversee the execution of the overall digital marketing strategy , encompassing SEO, SEM, content marketing, social media, and email campaigns.
• Manage the digital marketing budget, allocating resources effectively to maximize return on investment.
• Lead a team of marketing specialists, providing guidance, mentorship, and performance feedback.
• Analyze campaign performance data, generate detailed reports, and present findings and recommendations to senior management.
• Stay abreast of the latest digital marketing trends and technologies, incorporating them into the company's strategy.
• Oversee the creation and optimization of website content and landing pages to enhance user experience and conversion rates.

Requirements

• Minimum of 5 years of experience in digital marketing , with a significant focus on e-commerce .
• Demonstrated success in managing complex digital marketing campaigns and teams.
• Expertise in SEO, SEM, PPC, social media advertising, and email automation platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Excellent leadership and communication skills, with the ability to influence stakeholders across the organization.

Benefits

• Competitive annual salary and annual bonus structure.
• Opportunity to work in a central Birmingham location with excellent transport links.
• Comprehensive private healthcare coverage.
• Generous pension contributions and life insurance.
• Ample opportunities for professional development and career advancement.