Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a creative and results-oriented Digital Marketing Specialist to drive online presence and engagement for their FMCG brands. This fully remote position allows you to leverage your expertise in digital channels to develop and execute innovative marketing campaigns. You will be responsible for managing social media, content creation, SEO, SEM, and email marketing to increase brand awareness, customer engagement, and drive online sales. This is an exciting opportunity for a digital native to shape the online narrative of well-known FMCG products from anywhere in the UK.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including social media, search engines, email, and content marketing.
• Create engaging and high-quality content (copywriting, visuals, videos) tailored for different digital platforms and target audiences.
• Manage and optimise paid advertising campaigns (Google Ads, social media ads) to drive traffic, conversions, and ROI.
• Monitor and analyse website traffic, campaign performance, and social media engagement using analytics tools.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Stay up-to-date with the latest digital marketing trends and best practices, applying them to enhance campaign effectiveness for FMCG brands.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role, with a strong portfolio of successful campaigns.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Excellent copywriting, editing, and communication skills.
• Ability to work independently and collaboratively in a remote setting.
• Experience in the FMCG sector is a significant advantage.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working environment with flexible hours.
• Generous holiday allowance and sick pay.
• Opportunities for training and professional development in digital marketing.
• Chance to work with exciting and recognised FMCG brands.