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Digital Marketing Specialist - FMCG

Posted by Placements24
sunderland, tyne and wear, SR20AJ, United Kingdom
Full time
Remote
£42,000 - £42,000 Per Annum

Job Description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence within the FMCG sector . This fully remote role will focus on developing and executing innovative digital marketing campaigns that drive brand awareness, engagement, and sales. You will work closely with the marketing and e-commerce teams to optimize digital channels, manage social media, and leverage analytics to inform strategy. This is an exciting opportunity for a digital native who thrives in a collaborative, remote-first setting and is passionate about connecting consumers with leading FMCG brands.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns across various platforms including social media, SEO/SEM, email, and display advertising.
Create engaging and relevant content for social media channels, websites, and email newsletters.
Monitor and analyse website traffic, campaign performance, and customer engagement using digital analytics tools.
Optimize digital marketing strategies to improve conversion rates and ROI.
Collaborate with the e-commerce team to ensure seamless integration of marketing efforts with online sales activities.
Stay abreast of the latest digital marketing trends and technologies within the FMCG industry.

Requirements

Proven experience as a Digital Marketing Specialist or similar role, with a focus on the FMCG industry .
Proficiency in SEO/SEM, Google Analytics, social media management tools, and email marketing platforms.
Strong content creation and copywriting skills.
Experience with A/B testing and campaign optimization.
Excellent analytical skills and the ability to translate data into actionable insights.
Bachelor's degree in Marketing, Communications, or a related field.

Benefits